I found this great video that shows the incredible use of BIM as a marketing tool. I think the video shows that BIM is the way forward, not just for the AEC industry, but also for real estate and property developers. The video just portrays what can be done to showcase properties to potential customers… Read more
Return on investment – it’s what makes the business world go around. Return on investment or ROI is often a key part of marketing discussions, especially when different channels are being compared. As BIMstop offers a powerful marketing solution to building product manufacturers it is a part of this process and ROI is a question… Read more
Traditionally marketing channels have been quite soloed. They all have the same aim; to drive more business to your company, but often get layered on top of each other with not a lot of cross over potential. At BIMstop we believe BIM content is truly different and can be successfully layered into all of your… Read more
The companies we work with find that their BIM (building information modeling) content becomes a valuable marketing tool. The theory behind this is simple; give architects a tool to make their lives easier, in turn their use it on more of their drawings & BIM models, meaning your products get specified & you sell more!… Read more
Everyday we want something done faster, or as you’ll sometimes hear “we need it by yesterday”. This is why BIM is growing so rapidly, it speeds the construction and documentation process up, streamlining everything, so that is can be delivered fast. With the recent Christchurch earthquake we’ve gone through, it will be interesting to see… Read more
We always keep an eye on BIM and its trends across the globe. Below is a graph showing the search volumes for BIM, Revit & ArchiCAD on Google. There doesn’t seem to be much growth in either direction between the three. One thing we did notice though, as that even though we seem to be… Read more
An advert in a magazine, goes out to your target market once. Is seen very briefly one time (normally a few seconds), then it gets put away forever. It is also an interruption. A manufacturers BIM (building information modeling) content goes out to its exact target market, gets put directly into the architect’s software, where… Read more
Recently we’ve been hard at work building some BIM content for High Speed Doors in New Zealand. This content has been built in both Revit & ArchiCAD formats and we expect it to yield great results for them. Below is a screen cast of the ArchiCAD High Speed Doors Content in action. We will post… Read more
More & more we are seeing companies that run “building product directories” adding BIM (building information modeling) content as an add-on service for their already advertising clients, this in a lot of ways makes sense, as it helps to promote BIM & helps manufacturers get on board supporting BIM. However the problem is quite obvious,… Read more
