An advert in a magazine, goes out to your target market once. Is seen very briefly one time (normally a few seconds), then it gets put away forever. It is also an interruption.
A manufacturers BIM (building information modeling) content goes out to its exact target market, gets put directly into the architect’s software, where it is ready & waiting for when they need that type of product. It stays there forever, being seen multiple times. Often every day!
If you had to invest in one, which would you choose?
It must be a poetical question